This is our courtesy mascot, Singa the Courtesy Lion. Why Singa? Singa means Lion in Malay, we are called Lion City or Singapura.
The National Courtesy Campaign was a campaign launched in June 1979 by Singapore's Ministry of Culture as a means of encouraging Singaporeans to be more kind and considerate to each other, so as to create a pleasant social environment. You can read more about the campaign in here.
The campaign is very successful, now we are so used to queuing for our food, taxi, paying bills, banking, etc. Yet we do have inconsiderate and rude people too even though the campaign is successful.
But recently with the H1N1 affecting so many people and our lives, Singa has to remind people to wear the mask if they are unwell and also to see a doctor.
I find him so cute.